A study on baseball knowledge, involvement, and consumer behavior: An investigation into consumers of Taiwan Sports Lottery in Taipei

碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所在職碩士班 === 101 === Sports Lottery Act, issued on January 1st 2010, specifies that 90 percent of the profit grained from sports lottery deals will be preserved for sports and exercise development. However, the actual sales failed to achieve such goal, indicating that the...

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Bibliographic Details
Main Authors: HONG, Ming Yuan, 洪銘遠
Other Authors: CHU, Wen Tseng
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/69186328531525185423