A study of enhancing marketing effectiveness by using data mining techniques-A case study of a hypermarket in central Taiwan
碩士 === 國立臺南大學 === 數位學習科技學系碩士班 === 101 === Today, more and more abundant historical transaction data is stored in Enterprise database. Without the maturity of data mining techniques, enterprise cannot easily discover potentially useful information about consumer shopping tendency that is previously u...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/n5v8dy |