A Study of Localized Competitive Strategy for BNB (Bed and Breakfast) Market - Using JIJI Township of Nantou County as An Example
碩士 === 國立清華大學 === 經營管理碩士在職專班 === 101 === This study aimed to investigate the localized competitive strategies employed for bed-and-breakfast (BNB) market in Ji-Ji Township of Nantou County. Following the case study research method and the SWOT analysis method, it formulated strategies that were furt...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q9b2xh |