A Study on the Innovative Marketing Strategies of the Hospitality Industry in Taiwan-The Case Study of Sheraton Hsinchu Hotel
碩士 === 國立清華大學 === 國際專業管理碩士班 === 101 === Hospitality marketing is highly dependent on the entire travel industry in Taiwan. Taiwan is rich in tourism resources. With abundant natural resources and diverse cultural landscape, travel patterns lean toward the development of themes, health and LOHAS. The...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/spj6t4 |