Public Advertising Appeals and Involvement impact on Consumer's Emotion、Attention and Advertising Effectiveness
碩士 === 國立臺中教育大學 === 數位內容科技學系碩士班 === 101 === Because advertising is a business model to convey information, it can be seen everywhere. The social networking platform having many users is no exception, so it has created a new community feature of the business model. The purpose of the study was to inv...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50309154703263176781 |