The Chinese tourists' souvenir purchase behavior in Taiwan- the relationships among brand Image, conformity behavior and intention
碩士 === 國立臺北護理健康大學 === 旅遊健康研究所 === 101 === Tourists from mainland China have become the major tourists for Taiwan ever since the Government allows mainland tourists to visit Taiwan. In addition, statistics show that in 2010, the main expenditure of mainland tourists are local specialties, with a dail...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/xu2m66 |