A study of successful factors of caused related marketing
碩士 === 國立臺北商業技術學院 === 國際商務系碩士班 === 101 === A number of researches proved that both Cause-Related Marketing (CRM) and Corporate Social Responsibility (CSR) have positive impacts to the firm performances. Therefore, CRM and CSR are often used by firms on their business models or operating philosophy....
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/70501757708607196072 |