Successful Factor of Celebutante Endorsement Advertisement: Aesthetic and Match-up Effects
碩士 === 國立臺北商業技術學院 === 商學研究所 === 101 === Any beautiful things touch people's heart and evoke a sense of positive emotion. So the growing interest in emotional consumption has brought the role of product aesthetic into the spotlight. Aesthetic has become a key element in making product design and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/h364nd |