Investigating the Impact of Health Attributes Framing and Message Appeal on the Customer'' Buying Behaviors of Calorie Labeling Products
碩士 === 國立中山大學 === 公共事務管理研究所 === 101 === Becoming increasingly important concept of healthy eating, calorie labeling products has been the key to a healthy diet, city governments to promote calorie labeling products, convenience store''s products are also within the calorie labeling...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47996665282299595395 |