The Effect of Affordance and The Mediating Role of Cognitive Assimilation On Ubiquitous Commerce Consumption
碩士 === 國立中山大學 === 資訊管理學系研究所 === 101 === The rapid development of modern ubiquitous computing and wireless communication technology, coupled with the increasingly high penetration rate of the Internet, is promoting ubiquitous commerce (UC) as a significant application for both enterprises and consume...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22092455518583133940 |