The Study of the Factors Affecting Coupon Redemption─A Case Study of Carrefour Hypermarket
碩士 === 國立中山大學 === 企業管理學系研究所 === 101 === It’s now during the era that consumers have strict budgets. How companies utilize its own resources to do a good promotion plan to attract consumers, especially for the retailers whose advantage is low cost, and how to make their own promotion plans to be popu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/sefh85 |