Imitation or Innovation? The Analysis of Market Followers'' Strategy.
碩士 === 國立中山大學 === 企業管理學系研究所 === 101 === Manufacturer’s product strategy has always been a considerable issue in marketing area. Facing with the market leader’s product strategy, how do market followers choose between innovation and imitation? Imitation is based on competitors’ successful product str...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42833245620538944633 |