The Influence of Social Network Advertisement on Advertising Effect, Purchase Intention and Attitude of Consumer : A Case Study of 7-ELEVEN Facebook Fan Page
碩士 === 國立中山大學 === 企業管理學系研究所 === 101 === The development of social media has transformed online world from one-way entrance platform in the past into a two-way and interactive dynamic mode. The instant messaging, a new bridge for information sharing between enterprises and consumers, attracts a large...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20919843581905801851 |