The Influence of Price Promotion formats on Consumer’s Purchase Intention - A Case Study of Chain Stores in Taiwan
碩士 === 國立中山大學 === 企業管理學系研究所 === 101 === The author observed that the convenient store industry in Taiwan. Dealers often use price promotions to increase profits of the stores. Dealers often launched the same price promotion discount rate of price promotions, but use the price promotion fornats i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03437374813673550977 |