A Study on Consumer’s Motivation and Attitude toward Palm Oil in Thailand

碩士 === 國立屏東科技大學 === 熱帶農業暨國際合作系 === 101 === The purpose of this study is to investigate attitudes, motivation, and consumption of the palm oil among a group of consumers in Thailand, using an extended framework of the theory of planned behavior (Ajzen, 1991). The theory of planned behavior model cons...

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Bibliographic Details
Main Authors: Kamonthip Maichum, 麥卡蒙
Other Authors: Yen Ruey Chung, Ph.D.
Format: Others
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/42773656293669464628