A Study on the Relationship among Participating Motivation, Social Network Ties, Level of Involvement, Perceived Interactivity and Community Loyalty – Using Facebook as an Example

碩士 === 國立屏東科技大學 === 資訊管理系所 === 101 === 　　With the development of social network sites, more people extended their social relationships in the real world to community websites in cyberspace. In this study, Facebook users were used as research sample to explore factors that affect member’s loyalty of...

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Main Authors:	Tai-Jung Chen, 陳岱溶
Other Authors:	Tai- Sheng Fan
Format:	Others
Language:	zh-TW
Published:	2012
Online Access:	http://ndltd.ncl.edu.tw/handle/31408960894122030836

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spelling	ndltd-TW-101NPUS53960012016-12-22T04:18:35Z http://ndltd.ncl.edu.tw/handle/31408960894122030836 A Study on the Relationship among Participating Motivation, Social Network Ties, Level of Involvement, Perceived Interactivity and Community Loyalty – Using Facebook as an Example 社群參與動機、社會網路連結關係、社群參與度、認知互動與社群忠誠度之關係探討－以Facebook為例 Tai-Jung Chen 陳岱溶碩士國立屏東科技大學資訊管理系所 101 　　With the development of social network sites, more people extended their social relationships in the real world to community websites in cyberspace. In this study, Facebook users were used as research sample to explore factors that affect member’s loyalty of social network sites, and structural equation modeling was employed to validate the hypotheses. The results showed that participating motivation had a significant impact on social network ties; social network ties affected perceived interactivity, level of involvement and community loyalty significantly; level of involvement was also found to have a significant impact on perceived interactivity. Both perceived interactivity and level of involvement were found to be significant influencing factors for member’s loyalty, and up to 67.2% of the variance for the overall model can be explained. Tai- Sheng Fan 樊台聖 2012 學位論文 ; thesis 122 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 國立屏東科技大學 === 資訊管理系所 === 101 === 　　With the development of social network sites, more people extended their social relationships in the real world to community websites in cyberspace. In this study, Facebook users were used as research sample to explore factors that affect member’s loyalty of social network sites, and structural equation modeling was employed to validate the hypotheses. The results showed that participating motivation had a significant impact on social network ties; social network ties affected perceived interactivity, level of involvement and community loyalty significantly; level of involvement was also found to have a significant impact on perceived interactivity. Both perceived interactivity and level of involvement were found to be significant influencing factors for member’s loyalty, and up to 67.2% of the variance for the overall model can be explained.
author2	Tai- Sheng Fan
author_facet	Tai- Sheng Fan Tai-Jung Chen 陳岱溶
author	Tai-Jung Chen 陳岱溶
spellingShingle	Tai-Jung Chen 陳岱溶 A Study on the Relationship among Participating Motivation, Social Network Ties, Level of Involvement, Perceived Interactivity and Community Loyalty – Using Facebook as an Example
author_sort	Tai-Jung Chen
title	A Study on the Relationship among Participating Motivation, Social Network Ties, Level of Involvement, Perceived Interactivity and Community Loyalty – Using Facebook as an Example
title_short	A Study on the Relationship among Participating Motivation, Social Network Ties, Level of Involvement, Perceived Interactivity and Community Loyalty – Using Facebook as an Example
title_full	A Study on the Relationship among Participating Motivation, Social Network Ties, Level of Involvement, Perceived Interactivity and Community Loyalty – Using Facebook as an Example
title_fullStr	A Study on the Relationship among Participating Motivation, Social Network Ties, Level of Involvement, Perceived Interactivity and Community Loyalty – Using Facebook as an Example
title_full_unstemmed	A Study on the Relationship among Participating Motivation, Social Network Ties, Level of Involvement, Perceived Interactivity and Community Loyalty – Using Facebook as an Example
title_sort	study on the relationship among participating motivation, social network ties, level of involvement, perceived interactivity and community loyalty – using facebook as an example
publishDate	2012
url	http://ndltd.ncl.edu.tw/handle/31408960894122030836
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A Study on the Relationship among Participating Motivation, Social Network Ties, Level of Involvement, Perceived Interactivity and Community Loyalty – Using Facebook as an Example

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