A Study on the Relationship among Participating Motivation, Social Network Ties, Level of Involvement, Perceived Interactivity and Community Loyalty – Using Facebook as an Example
碩士 === 國立屏東科技大學 === 資訊管理系所 === 101 === With the development of social network sites, more people extended their social relationships in the real world to community websites in cyberspace. In this study, Facebook users were used as research sample to explore factors that affect member’s loyalty of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31408960894122030836 |