Investigating the Relationship among Marketing Strategy, Service Quality, After-Sales Service, and Customer Loyalty on 3C Chain Stores - A Case of Elife-mall Company

碩士 === 國立屏東科技大學 === 企業管理系所 === 101 === In the 21st century, the gobal information industry is in the competition environment, the rapid development of digital technologies has accelerated release of digital products in the market. With the improvement in living standards, domestic people are paying...

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Bibliographic Details
Main Authors: Ming-tsung Tsai, 蔡明宗
Other Authors: Wen-Yin Cheng
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/26718055606234848772