The Impact of Information Format on Consumer Satisfaction with Personalized Recommendation Agents: The Moderating Effects of Need for Cognition and Decision Complexity
碩士 === 國立屏東科技大學 === 企業管理系所 === 101 === In the era of e-commerce, the recommendation agents are widely used by firms to deduce the consumer preferences for products and make personalized recommendations accordingly. Previous research on personalized recommendation agents focused on its effectiveness...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65494226465975834380 |