The Relationships among Marketing Mix Strategies, Consumers' Perceived Value and Post-Purchase Behavior - Take Xiaoliuqiu B&B Visitors for Example
碩士 === 國立屏東教育大學 === 生態休閒教育教學碩士學位學程 === 101 === In this study, using Booms & Bitner (1981) proposed for the characteristics of the service industry 7P marketing mix strategies, research services at B & B visitors by marketing mix strategy perceived value to enhance the future of their post-pu...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83759380811209107082 |