The Relation between Destination Brand Knowledge and Travel Intentions -- A Case Study of the Twin Hearts Stone Fish Weir in Penghu
碩士 === 國立澎湖科技大學 === 觀光休閒事業管理研究所 === 101 === The purpose of research is to discuss the influence of the knowledge about Twin Hearts Stone Fish Weir as a destination brand in Penghu on visitors’ travel intentions. The role of Theory of Planned Behavior in the relationship between destination brand...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yrqe8x |