The Influence of Product Display Completeness/Incompleteness and Involvement on Consumers Approaching Behaviors: A Perspective of Consumers'' Heuristics
碩士 === 國立高雄第一科技大學 === 服務科學管理研究所 === 101 === Based on the viewpoints of consumer heuristics, we intent to explore the influences of product display on consumers approaching behaviors. By using the more rigorous and scientific consideration, we otherwise add the involvement as moderator into the scena...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48845512906303435844 |