Will Made in Taiwan (MIT) Become an Inferior Strength? Exploring Consumers'' Motivation for Boycotting a Homegrown Brand in Taiwan.
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 101 === Boycott is a unsatisfactory behavior, when consumer encounters a displeasure situation and they has a motivation to reject a company they dislike. However, not all consumers will move to boycott even if there was a same unsatisfactory situation. It means...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90457654492497444092 |