Building Brand Equity of Online Store: In the View of Service Quality
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 101 === Under the intense competition in online environment, other than applying low price strategy, online retailers should build brand equity through enhancing website service quality to differentiate from competitors and create competitive advantage. In addit...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05175857050707605415 |