The relationship between C2C online Know How exchange and offline purchase intention
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 101 === TWNIC (2012) survey shows that 1/4 heavy users decrease their interactions with others due to the impact of the Internetcommunity services. Gartner’s (2013) study reveals that 74% of consumers make their consumption decisions mainly based on suggestions o...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/42579508370428677720 |