Investigate the Impact of Price Information and Country-of-Origin on Consumers'' Product Quality Perceptions-Placebo-Like Effect Validation
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 101 === Shiv, Carmon, and Ariely (2005) suggest that Placebo-like effect did exist in marketing activities. However, there is so far only find placebo effect in price. In this study, we paired two extrinsic cues (price information / country-of-origin) to investig...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46555676172945076661 |