The Impact of Formats and Interactive Modes on the Effectiveness of Mobile Advertisements
碩士 === 國立高雄第一科技大學 === 資訊管理研究所 === 101 === As the popularization of smartphones and the increasing of mobile internet user rate, more and more services and mobile advertising messages are transmitted via mobile devices. Therefore, the development of mobile advertising has highly increased, and the ad...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85658488824009591888 |