A Study of Consumer''s Ethnocentric Tendency and the Influence of Local Brand Preference In Taiwan- The Mediating Effect on Self-image Congruity
碩士 === 國立高雄第一科技大學 === 國際管理碩士學位學程 === 101 === Consumer ethnocentrism has long been confirmed to positively affect local brand preference by researchers. This study aimed to investigate the potential mediating impact of self-image congruity on the relationship between them. The questionnaire was desig...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90432588442322647534 |