A Study of Store Location Effect on Consumer Purchase Intention and Promotion Mix -The Convenience Store Case

碩士 === 國立高雄第一科技大學 === 企業管理研究所 === 101 === For modern society, people living in the cities pursuit convenience, and walk in the street you will see a lot of convenience stores in the surrounding environment. Convenience store will be accompanied by a lot of different location and site. Therefore, how...

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Bibliographic Details
Main Authors: Jung-Yi Peng, 彭榮毅
Other Authors: Huey-Pyng Shyu
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/21752863830438334789