A Study of Store Location Effect on Consumer Purchase Intention and Promotion Mix -The Convenience Store Case
碩士 === 國立高雄第一科技大學 === 企業管理研究所 === 101 === For modern society, people living in the cities pursuit convenience, and walk in the street you will see a lot of convenience stores in the surrounding environment. Convenience store will be accompanied by a lot of different location and site. Therefore, how...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2013
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Online Access: | http://ndltd.ncl.edu.tw/handle/21752863830438334789 |