The Effects of Airlines Relationship Selling Behavior, Relationship Benefits, Relationship Quality on Travel Agencies Voluntary Performance

碩士 === 國立高雄海洋科技大學 === 航運管理研究所 === 101 === The purpose of this study is to investigate effect in the benefits, selling and quality of the relationship between airlines and travel agents on the travel agents voluntary performance. It is anticipated that the relational benefits and relational selling b...

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Bibliographic Details
Main Authors: Tai-Lin Yeh, 葉岱霖
Other Authors: Qing-Cheng Zhao
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/94433834253987742479