The Relationships among the Attributes of Products, Brand Story,and Customer Purchase Intention－A CaseStudy ofthe Pineapple Cake
碩士 === 國立高雄餐旅大學 === 餐旅管理研究所 === 101 === According to the Taiwan Tourism Bureau, the consumption of foreign visitors to Taiwan, Shopping accounted for 50.6%.the pineapple cakes consecutive years no. 1 for the best souvenir in Taiwan. Pineapple cakes. However, the brand is numerous, but the brand “Sun...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09574723288058870763 |