Exploring Employer Brand Attractiveness to Hospitality Fresh Graduates'' Job Pursuit Intention―The Moderating Effect of Brand''s Country-of-Origin
碩士 === 國立高雄餐旅大學 === 餐旅管理研究所 === 101 === Knowing the competitive advantages of human resource, hospitality industry still suffers from high labor turnover rate for poor working hours and salary. Research has shown brand management is applicable in labor market. Developing an attractive employer brand...
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| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27639802793841095000 |