A Study of Market Segmentation on Dining Behavior During the Christmas Season：Using Taiwanese College Students as Example
碩士 === 國立高雄餐旅大學 === 餐旅管理研究所 === 101 === This study aimed to understand that different types of consumers’ dining behavior during the Christmas season. The sample of this study were college students from the north, center, and south regions of Taiwan. A total of 450 questionnaires were distributed, a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/y4xhkh |