A Study on the Electronic Word of Mouth Effect of Check-in Towards the Influence of Consumer in Purchasing Decision-Making

• Main Authors: Yhe-Ying-Yu, 葉盈佑
• Other Authors: 石岳峻
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/65626173056807869659

碩士 === 國立高雄餐旅大學 === 旅遊管理研究所 === 101 === Due to the rise and convenience of the Internet, people start to use the Internet to collect and receive the information. People can not only actively post information on the Internet but also choose to receive the information passively. Nowadays, more and more people use the social networking. Social networking provides users a platform to exchange their information, share their photos, convey their opinions, and interact with other members. These can make their relationship become closer. However, Facebook is the most popular social networking for Taiwanese people. In 2010, Facebook released a service called “Facebook Place”. Once Facebook released this function, it caught people’s eyes immediately. Now, people “Check-in” or upload photos on Facebook when they arrive a place. Through Check-in, people can share “where I am, with whom, and what I am doing” with the friends on Facebook. The Check-in behavior is similar to traditional word-of-mouth effect. This study will base on the model of traditional word-of-mouth effect that addressed by Bansal & Voyer （2000）. Furthermore, the study will extend to the background of the Internet, and discuss how the Check-in behavior influences consumer’s decision on consuming. I hope this research can classify the factors about how the Check-in behavior influence consumer buying behaviors. Also, this research can be regarded as a sample for the strategy, plan, and research of related industry in the future, the officials and the academic communities. It can provide suggestions for the post-study.