A Study on the Electronic Word of Mouth Effect of Check-in Towards the Influence of Consumer in Purchasing Decision-Making

碩士 === 國立高雄餐旅大學 === 旅遊管理研究所 === 101 === Due to the rise and convenience of the Internet, people start to use the Internet to collect and receive the information. People can not only actively post information on the Internet but also choose to receive the information passively. Nowadays, more and mor...

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Bibliographic Details
Main Authors: Yhe-Ying-Yu, 葉盈佑
Other Authors: 石岳峻
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/65626173056807869659