A Study on the Relationship among Brand equity, Life Style, Service Quality and Customer Satisfaction: A Case of 7-Eleven City Caf''e in Chai-Yi City
碩士 === 南華大學 === 旅遊管理學系旅遊管理碩士班 === 101 === The purpose of the study is to analyze the relationship among brand equity, life style, service equality and customer satisfaction. In recent years, the numbers of coffee shops are getting more and more. Coffee drinking habit increases the need of coffee a...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/kgxbje |