THE RELATIONSHIP AMONG PERCEIVED VALUE, PRODUCT ASSOCIATION, PRODUCT KNOWLEDGE AND CUSTOMER SATISFACTION TO REPURCHASE INTENTION--USING TAIWAN HIGH MOUNTAIN TEA AS AN EXAMPLE
碩士 === 南華大學 === 企業管理系管理科學碩博士班 === 101 === This study aims to understand the relationship among product perceived value, product association, product knowledge and customer satisfaction to repurchase intention. Using Taiwan domestic high mountain tea as the study object and based on quantitative su...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/spg58s |