A Study on Purchase Motivation, Service Quality, Satisfaction and Repurchase Intention, A Case of Sporting Goods Consumers in the Yunlin Chiayi County
碩士 === 南華大學 === 資訊管理學系 === 101 === This study aims to discuss the correlations among purchase motivation, service quality, satisfaction, and repurchase intention of sporting goods consumers in Yunlin and Chiayi areas of Taiwan. Total 600 questionnaires are distributed to the sporting goods consume...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8q6993 |