The effect of dysfunctional customer behavior on the efficiency of service recovery -An attribution theory perspective

碩士 === 國立東華大學 === 國際企業學系 === 101 === Learn how to remedy the lack of prior service, companies must first understand, from a service failure occurs, to perform service recovery customer satisfaction, the subsequent willingness to continue to spend, or to convey a positive reputation to potential cust...

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Bibliographic Details
Main Authors: Wen-Hsin Tsai, 蔡文馨
Other Authors: Qiao-Zhen Zhang
Format: Others
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/g9e97r