Studies on expansion decisions for chain stores with switch options approach

碩士 === 國立東華大學 === 國際企業學系 === 101 === This paper aims to introduce switch options approach with managerial flexibility for evaluating the investment project on branches’ extension of chain stores. Under consumer spending behavior is uncertain, and follows geometric Brownian motion, there are two alte...

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Bibliographic Details
Main Authors: Ying-Ru Tai, 戴英如
Other Authors: Tyrone Lin
Format: Others
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/09737612454971683298