Studies on Factors Influencing Repurchase Intention of Mobile Phone:Introducing the Marketing 7P's Strategies
碩士 === 國立東華大學 === 國際企業學系 === 101 === This thesis is based on the concept of 7P strategies (Product, Price, Place, Promotion, People, Process, and Brand Image), and explores the factors affecting the repurchasing intention of mobile phones. Using the 533 consumers using mobile phones as the questionn...
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| Format: | Others |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/m662gu |