The Sound of Ripple: The Study of Facebook Fan Page User’s eWOM Intentions from Double-edged Sword Perspectives
碩士 === 國立東華大學 === 企業管理學系 === 101 === Social networking sites (SNSs) become an important marketing channel that corporates try to generate maximum effect of eWOM, which is called ripple effect. Since the characteristics of SNSs provide firms to publish advertisements without limitation of time, geogr...
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| Format: | Others |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8s588v |