A Study on the Moderating Effect of Innovation Service Characteristics and Innovation Readiness on the Relationship Between Service Innovation and Customer Satisfaction ─ An the Eslite Spectrum Corporation.

碩士 === 國立東華大學 === 企業管理學系 === 101 === n the service industry, not only innovative products but also innovative service affect consumer satisfaction . Therefore, this study in addition to service innovation affect consumer satisfaction, and whether innovation service characteristics and innovation rea...

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Bibliographic Details
Main Authors: Yi-Chieh Chang, 張以潔
Other Authors: Hsi-Jui Wu
Format: Others
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/qn8hcy