The impact of Brand Experience on Consumer Purchase Intention- Comparison between Physical and Virtual Experiential Platform
碩士 === 國立東華大學 === 企業管理學系 === 101 === Experiential marketing has become an increasingly popular marketing technique in recent years. Different from traditional mass media marketing, this emerging technique provides consumers opportunities to use / experience a product either in a physical or in a vir...
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| Format: | Others |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s3sqy4 |