An Empirical Study of College Students’ Online Purchase Behavior Model of Sport Merchandise in Taiwan.
碩士 === 國立嘉義大學 === 體育與健康休閒研究所 === 101 === This study is an attempt to deeply discuss the motive of college students’ online purchase behavior. The intention is conferring on consumers’ demographic variables and analyzing consumer’s online purchase behavior, and then comprehend the consumer groups’ re...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/35667679854152388719 |