A Research on the Marketing Strategy of the National Palace Museum from the Perspective of Marketing-orientation
碩士 === 國立嘉義大學 === 管院碩士在職專班 === 101 === In this study, the National Palace Museum is our research subject, and we try to use museum marketing-oriented to analyze its marketing strategy. Through depth interview method, we interview six persons including the National Palace Museum stakeholders, experts...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/24771007156334007391 |