The Research of Consumers Mobile Application Downloading Behavior- An Integrated Model of Technology Acceptance Model and Source of Information

碩士 === 國立嘉義大學 === 行銷與運籌研究所 === 101 === Along with the development of smartphones and mobile Internet, people begin to use and depend on smartphone applications, and change their behavior in mobile phone usage. Also created the huge potential business opportunities for mobile applications developers....

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Bibliographic Details
Main Authors: Lo, Hsiang-Chuan, 羅翔銓
Other Authors: Shen, Chung-Chi
Format: Others
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/02895001138750123866