A Study on the Internal and External Factors, Web Browsing, Product Involvement with Online Impulsive Buying
碩士 === 國立嘉義大學 === 企業管理學系 === 101 === In previous research in the field of consumer behavior, impulsive buying research has been studied more than fifty years. However, limited attention has been paid to the concept of online impulse buying in differential online environment. We divide online context...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/97609724798291348488 |