The Study of Factors that Affect Consumers’ Intention to Adopt Electronic Commerce-The Theory of Planned Behavior, Product Attributes and Product Price
碩士 === 國立彰化師範大學 === 會計學系企業高階管理 === 101 === With the popularity of personal digital device, and the advance of innovation and technology, the use of e-commerce has become increasingly common. This study integrated product attributes and price factors into the Theory of Planned Behavior to establish a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19185579203429949137 |