The Impacts of Intergeneration Influences ,Peer Conformity on Consumer Purchase for Brand Consciousness and Brand Loyalty
碩士 === 國立彰化師範大學 === 會計學系 === 101 === Consumer behavior is the most popular issue in business management, and the intergenerational (IG) influences have become the newly important issue of consumer socialization research in the recent year. Since Moore et al. (2002) and Cotte and Wood (2004) found...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/afp9mw |